Product Positioning or Positioning
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    Product Positioning or Positioning


    Positioning is the process of creating a product image in mind of consumer. Positioning is used to make a favorable image of product to target market. It simply make first impression of product to consumer and it helps to create perception of product of service like – Bisleri stands for Purity and CEAT Tyres.

    Positioning is all about 4W which are –

    4W of product positioning


    For example if we take Fare & Lovely Cream how they positioned there product so came to know -

    What is Product ? - Its a Fairness Cream

    What is Does ? - It will give fareness on your face.

    What its mean ? - You will beacome fare & shining

    Why should i care ? - You will get a good job, your house as you will become attractive.



    Sources Of Product Positioning:

     Source of Positioning

    There can me many source of product positioning as what is its USP, Price, Service and warranty, expert’s reviews, media reviews, world of mouth, packaging.