Product Positioning or Positioning
Positioning is the process of creating a product image in mind of consumer. Positioning is used to make a favorable image of product to target market. It simply make first impression of product to consumer and it helps to create perception of product of service like – Bisleri stands for Purity and CEAT Tyres.
Positioning is all about 4W which are –
For example if we take Fare & Lovely Cream how they positioned there product so came to know -
What is Product ? - Its a Fairness Cream
What is Does ? - It will give fareness on your face.
What its mean ? - You will beacome fare & shining
Why should i care ? - You will get a good job, your house as you will become attractive.
Sources Of Product Positioning:
There can me many source of product positioning as what is its USP, Price, Service and warranty, expert’s reviews, media reviews, world of mouth, packaging.