Encoding & Decoding
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    Encoding & Decoding

     

     

    Encoding - Decoding in communication

     

    Encoding & Decoding is an important process of commutation. Above Diagram shows the basic structure of encoding & decoding.

    According to Stuart Hall’s Encoding and Decoding Communication Theory

    Encoding -   The act of producing the message. Example – Writing, Speaking, Making a gesture.

    Decoding - The act of understanding the message. Example – Reading, Listening, Deciphering a gesture.

    The process of encoding and decoding is never separate. These action always work together. (Pierce,2009)

     

     

     

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