Encoding & Decoding
Encoding & Decoding is an important process of commutation. Above Diagram shows the basic structure of encoding & decoding.
According to Stuart Hall’s Encoding and Decoding Communication Theory
Encoding - The act of producing the message. Example – Writing, Speaking, Making a gesture.
Decoding - The act of understanding the message. Example – Reading, Listening, Deciphering a gesture.
The process of encoding and decoding is never separate. These action always work together. (Pierce,2009)
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